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Web optimization techniques could be labeled into two wide types: techniques that search engine organizations propose as Section of great design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines endeavor to attenuate the outcome with this website the latter, amongst them spamdexing.
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[ten][dubious – talk about] Web content providers also manipulated some attributes within the HTML source of the site in an make an effort to rank perfectly in search engines. By 1997, search engine designers recognized that webmasters ended up making endeavours to rank properly in their search engine, and that some webmasters had been even manipulating their rankings in search success by stuffing pages with abnormal or irrelevant keywords. Early search engines, including Altavista and Infoseek, modified their algorithms to forestall webmasters from manipulating rankings.[twelve]
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Search engines may well penalize web sites they discover working with black hat methods, possibly by minimizing their rankings or eliminating their listings from their databases entirely. These penalties might be used possibly mechanically by the search engines' algorithms, or by a manual site review.